Practical AI for marketing
I find the parts of marketing where AI can help. People stay responsible for context, quality, and decisions.
MARC ADRIAN / FULL-STACK MARKETER
I figure out where AI genuinely helps, which tools are worth using, and how to use them while keeping the quality and character of my work intact.
A QUICK BRAND CHECK
Most founders are either further behind — or further ahead — than they think.
I build apps, test workflows, and share what holds up in practice.
MY FOCUS
MARKETING + AI
ABOUT ME
I focus on practical ways to use AI for routine tasks, problem-solving, and repeatable processes. People still bring the context, voice, and judgment that make the work useful.
I test ideas in real projects, build tools that support marketing work, and share lessons that hold up in practice.
I keep people responsible for the context and decisions.
01 / WHAT I WORK ON
I look for useful ways to connect marketing work, tools, and human judgment.
I find the parts of marketing where AI can help. People stay responsible for context, quality, and decisions.
I build apps and marketer-focused tools that turn useful workflows into products people can use.
From strategy and content to production and review, I look for ways to make good marketing easier to do consistently.
02 / WHAT I HAVE LEARNED BY BUILDING
I have built multiple apps, run my business solo with AI in the mix, and built a marketer-focused agent harness. This gives me a practical view of what helps, what needs review, and what earns a place in a real workflow.
I aim for meaningful improvements and share results only when there is evidence to support them.
03 / HOW I APPROACH AI
I start with the work and the people doing it, then decide what is worth testing.
Understand the audience, goal, and current process before choosing a tool.
AI can help draft, sort, explore, and automate. People make the final decisions.
Voice, accuracy, and trust matter throughout the process.
Keep useful ideas, fix the rough edges, and report what holds up.
04 / EXPERIENCE
A connected timeline of roles from 2011 to the present.
Eloqwnt Creative Agency
Leading organic growth for scaling brands. Systems that let lean teams produce authority. Cats not promoted. Yet.
Treantly
CEO personal brand from zero. Content strategy, distribution, tracking. Zero cats. Faster timeline.
DMX
Led comms across two offices. Branding videos, accounts, website revamp. Only two cats at the time.
StoreHub
SEO content for B2B SaaS across MY/PH/TH. Content calendars, CRM. Cats don’t respect SaaS metrics.
iMoney
Five years, three markets. Content strategy, EDM optimization. Cat count: classified.
iPrice Group
Product pages for organic traffic across SE Asia. Early SEO instincts.
iWriter.com
Where it started. Dozens of industries, four years. Zero cats. Thought it was hard.
05 / SELECTED WORK
Two featured pieces, with additional work left as clearly marked placeholders.
MARKETING WORKBENCH
Marketing Workbench.
Visit askdexter.coAGENT-PLUGIN WORKFLOW
An end-to-end workflow covering the tools, instructions, dependencies, scripts, skills, references, and steps needed to publish a book through Amazon KDP.
REST OF MY WORK
Placeholder gallery · no case studies added
REST OF MY WORK
Project details coming soon. No case study has been added.
REST OF MY WORK
Project details coming soon. No case study has been added.
REST OF MY WORK
Project details coming soon. No case study has been added.
WORKING OUT WHERE AI FITS IN YOUR MARKETING?
I look at the current work, the people involved, and where a practical change could help.